Persuading People with Digital Media

BJ Fogg, PhD

Afternoon Workshop: 21st September 2009, 1 pm – 5 pm, Vienna

Professor an der Stanford UniversityIn this 4-hour workshop BJ Fogg will teach you how to persuade people with online video, mobile phones, and social networks. You will learn Fogg’s powerful new way to understand human behavior. Combining this insight with Fogg’s eight proven steps for innovation, you can create your own persuasive experiences with digital media. By participating in Fogg’s workshop, you will become an expert in human behavior, benefiting you for many years. At the same time, you’ll learn innovation methods to use today to achieve your persuasion goals.
What you will learn:
  • Persuasion Psychology: The three factors that motivate and change human behavior.
  • Innovation Methods: The best method for creating new persuasive experiences with digital media.
  • Strategic Testing: The vital need for quickly testing market response to new products and services.
  • Competitive Analysis: The ability to recognize methods that leading companies use to persuade.
  • Best Practices: The patterns for persuasion with web video, mobile phones, and social networks.
Workshop Outline:
  1. The New World of Persuading with Digital Media (35 min + 8 min Q&A)
  2. How to Think like a Persuasion Psychologist (35 min + 8 min Q&A)
  3. Designing for Persuasion: The First Vital Steps  (35 min + 8 min Q&A)
  4. Five Ways to Get Started — Right Now! (35 min + 8 min Q&A)
  5. Best Uses of the Top Persuasion Tools: Social Networks, Mobile Phones & Web Video (35 min + 8 min Q&A)
B.J. Fogg
As a doctoral student at Stanford University (1993-1997), BJ Fogg used methods from experimental psychology to demonstrate that computers can change people’s thoughts and behaviors in predictable and measurable ways.
Today he directs research into how design for simplicity and technology changes people’s beliefs and behaviors. He is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products and patents.
Dr Fogg coined the term “captology” for this emergent science – the overlap between the psychology of persuasion and computing technology (Web, online social networks, online video and mobile phones). Persuasive technology is today a global topic for research and design.
Dr Fogg’s team at Stanford examines the factors of trust, delight, simplicity, social pressure, reciprocity or social influence and how these feelings are related to context and design. As part of this effort, the team also is examining the psychology of the social media sites, the persuasive power of online video and the all-important mobile phone—a technology that he believes will soon become the most persuasive and influential channel. Other projects include “online credibility”:http://credibility.stanford.edu/, ethics of persuasion, and operant conditioning via computing systems.
Dr Fogg was cited by Fortune magazine as one of 10 New Gurus You Should Know. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.
http://www.bjfogg.com/
http://captology.stanford.edu/
Who should attend?
You should attend this event if your work involves any of these areas:
  • strategy & innovation
  • marketing & sales
  • public relations
  • fundraising
  • customer support
  • user experience design
Practical details

Sign up
Sign up now!
If you have any further question simply send us an email to info@jboye.at.

Price
€330
Discounts for J. Boye customers and COP (community of practice) members. Simply send us an email to info@jboye.at for further details.

Language:
English

Location:
MOYA – Museum of Young Art, Löewelstrasse 20, 1010 Vienna.

Cancellation

As a special service, you can cancel up to four working days before the event. Your money will not be returned, but it will be deducted from your next invoice from J.Boye, for example, if you sign up for another event.

If we haven’t heard from you up until fourworking days before the event, we are expecting your attendance, and your money can’t be returned, even if you’re not attending the event.